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Brand the silicon, get a marketing tool
Semiconductor companies sometimes give their products interesting names, and sometimes the names are lame. Details... more...
Expect twofold increase in patent litigation
In the past decade, the U.S. International Trade Commission has undertaken 50 Section 337 investigations into alleged patent infringements in the semiconductor industry. In 1997, four such investigations were made; this year, nine were launched in the first half alone. Details... more...
Silicon in autos stirs patent plans
Customers are demanding more electronic value in automobiles as part of their driving experience. As a result, automotive manufacturers must consider carefully the intellectual property (IP) culture of the semiconductor industry, where patent licensing strategies are considerably different. In this case, IP refers to patent and trademark rights. Details... more...