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MTK pioneers complete designs and garners de facto monopoly in handsets
One Chinese handset designer, MTK Inc (MediaTek), has over the past few years had a profound impact on the attitude of the local vendors toward reference designs. Details... more...
Reference designs improve but don’t always offer full performance
In Korea, reference designs greatly affect the success of product development. Details... more...
Reference design pitfalls
Generic designs, by definition, require compromise and efficiency trade-offs. Details... more...